Thursday, April 30, 2009

Liquid Zeolite Scam?

I've been keeping up as much as possible on the whole Liquid Zeolite debate in attempt to separate the fact from the fiction.

I really have tried to keep up on both sides... There is a plethora of good news about Zeolites and their effect on Cancer, Autism, Detox, general health and even pet health. There have also been reports of scams and various people debating whether it is real or not.

I've recently found a few sites that talk about the distribution method of Liquid Zeolite. There are many retailers of Zeolites and I've found that the most popular producer of Zeolite is a MLM company called Waiora.

Let me first explain a bit about MLM. There are many names for MLM.... Multi-Level Marketing, Network Marketing, Direct Sales, Home business, pyramid selling... and I'm sure there are more.

Network Marketing
is a way to distribute a company`s products directly to an end line consumer by cutting out the middlemen. Instead of hiring a sales force, regular customers are able to refer other customers to the company and earn a commission check to do so. There is usually a membership or distributor fee involved, but it is usually quite small (around $30) and you should receive a marketing kit, distributor website and backoffice (sales tracking and training). Oftentimes, there is also a discount on the product from the retail price.

Having said this.... The fact that the company chose the MLM distribution method is not enough reason to avoid the product. Typically the products in MLM are VERY VERY high quality and provide instant and distinct results very quickly. Otherwise, they would not be able to continue selling the products.... As we know, bad news travels much faster than good news. If the product didn't work, you would see far more negativity than positivity.

As for the "business" or "pyramid" aspect of it. The company will always encourage you to promote the products, however, this is a personal choice and NEVER let someone pressure you into promoting the business. If the product works for you.... Just opt out of the "business". Simple as that. I suggest that when you find a distributor for Zeolite that you ask to be excluded from the "Business" side. You can still get the membership, but you can opt out of all the "harrassment".

I hope this helps!

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